New Harvest Display, Reclaimed Pallet Wood. 2010.

This display for New Harvest Coffee was a collaboration with my studiomate Asher Dunn. They wanted something that looked nice, but also fit their 'raw' aesthetic. We came up with a design reminiscent of stacked shipping crates, and I thought it would be a nice touch to make them out of the pallets New Harvest gets their coffee shipped on. They loved this idea of recycling, and it fits well with the local, organic, and fair trade principles the company represents. The look was completed with New Harvest logos stenciled on the sides.